Armin Zogbaum

The art of elegant staging. The German-Swiss photographer has always been passionate about this. His photography achieves more than a single moment: The interplay between the creative process and perfect craftsmanship is where instant and emotion meet, becoming precise images of time or of poetic-surreal new worlds. With Armin Zogbaum ideally at the same time. He creates campaigns for premium brands such as Estée Lauder, Chopard or Hublot as well as editorials in leading magazines such as AD/Architectural Digest, Mme Figaro, L'Officiel Hommes or Vogue Italia Accessory. His spectrum includes beauty, cosmetics, accessories, haute joaillerie, haute horlogerie and design. 

Armin Zogbaum became well-known with stunning photographic narratives in which the world could be rediscovered: a play with the senses - sometimes with mischievously humorous and subtle hints.

He gained international experience at a very early age and worked as a stylist worldwide. During a commissioned work in Bali Armin Zogbaum discovered the potential of the large format camera for himself and shifted his professional focus exclusively to photography.

For many years now, he has led an active life between New York, Paris, Milan, Zurich and Berlin, hereby combining two of his passions: photography and travel.

His enthusiasm for detail and perfection as well as his excellent ability to improvise create the extraordinary atmosphere that can be found in his pictures. The basis for most of his works are his imaginative sketches and his extensive experiences as a stylist.